网络营销可以定义为：网络营销是基于互联网络及社会关系网络连接企业、用户及公众，向用户及公众传递有价值的信息和服务，为实现顾客价值及企业营销目标所进行的规划、实施及运营管理活动。网络营销不是网上销售，不等于网站推广，网络营销是手段而不是目的，它不局限于网上，也不等于电子商务，它不是孤立存在的，不能脱离一般营销环境而存在，它应该被看做传统营销理论在互联网环境中的应用和发展。
Network marketing can be defined as: network marketing is a planning, implementation and operation management activity based on the Internet and social relations network to connect enterprises, users and the public, deliver valuable information and services to users and the public, and achieve customer value and enterprise marketing goals. Internet marketing is not online sales, not equal to website promotion. Internet marketing is a means rather than an end. It is not limited to the Internet, nor is it equal to e-commerce. It does not exist in isolation, and cannot exist apart from the general marketing environment. It should be seen as the application and development of traditional marketing theories in the Internet environment.
广义地说，企业利用一切网络（包括社会网络，计算机网络；企业内部网，行业系统专线网及互联网；有线网络，无线网络；有线通信网络与移动通信网络等）进行的营销活动都可以被称为网络营销。
Broadly speaking, marketing activities carried out by enterprises using all networks (including social networks, computer networks, enterprise intranets, industry system dedicated networks and the Internet, wired networks, wireless networks, wired communication networks and mobile communication networks, etc.) can be called network marketing.
狭义的说，凡是以国际互联网为主要营销手段，为达到一定营销目标而开展的营销活动，称为网络营销。
In a narrow sense, all marketing activities that take the Internet as the main marketing means to achieve certain marketing goals are called network marketing.
2016年的概念为：网络营销是基于互联网和社会关系网络连接企业，用户及公众，向用户与公众传递有价值的信息和服务，为实现顾客价值及企业营销目标所进行的规划，实施及运营管理活动。
The concept of 2016 is: online marketing is a planning, implementation and operation management activity based on the Internet and social relations network to connect enterprises, users and the public, deliver valuable information and services to users and the public, and achieve customer value and corporate marketing goals.
